December 11, 2023
Apple Announces Management Changes, Scott Forstall and John Browett Are Leaving

Apple Announces Management Changes, Scott Forstall and John Browett Are Leaving

Posted October 29, 2012 at 9:31pm by iClarified · 16057 views
Apple today announced executive management changes that will see Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi add more responsibilities to their roles, Scott Forstall leave Apple next year serving as an advisor to CEO Tim Cook in the interim, and John Browett leave Apple.

“We are in one of the most prolific periods of innovation and new products in Apple’s history,” said Tim Cook, Apple’s CEO. “The amazing products that we’ve introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services.”

Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. His incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade.

Eddy Cue will take on the additional responsibility of Siri and Maps, placing all of our online services in one group. This organization has overseen major successes such as the iTunes Store, the App Store℠, the iBookstore℠ and iCloud. This group has an excellent track record of building and strengthening Apple’s online services to meet and exceed the high expectations of our customers.

Craig Federighi will lead both iOS and OS X®. Apple has the most advanced mobile and desktop operating systems, and this move brings together the OS teams to make it even easier to deliver the best technology and user experience innovations to both platforms.

Bob Mansfield will lead a new group, Technologies, which combines all of Apple’s wireless teams across the company in one organization, fostering innovation in this area at an even higher level. This organization will also include the semiconductor teams, who have ambitious plans for the future.

Additionally, John Browett is leaving Apple. A search for a new head of Retail is underway and in the interim, the Retail team will report directly to Tim Cook. Apple’s Retail organization has an incredibly strong network of leaders at the store and regional level who will continue the excellent work that has been done over the past decade to revolutionize retailing with unique, innovative services for customers.

Apple Announces Management Changes, Scott Forstall and John Browett Are Leaving

Apple Announces Management Changes, Scott Forstall and John Browett Are Leaving
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lepaka - October 30, 2012 at 7:48am
Forstall for me was the best men on the Apple wheel drive. for me would have been the best sucessor for Steve Jobs, unfortunatly looks that Apple once more is just throwing away the good ones an keeping the sheet. unfortunatly i dont belive in Apple anymore, they turn out AGIAN in a bunch of guys trying to suck the money from the consumers, BUT without direction. Steve never went for the market trend, Steve create the trend, something that after his death being not really the direction of Apple. Now the departure of Forstall will be the last chance from Apple to be innovative ... :(
Jaime - October 29, 2012 at 11:30pm
Last 2 fiascos have been their fault. Goodbye, go to samsung.
iGayified - October 29, 2012 at 10:43pm
So long, Mr. Foreskin :(
Brian - October 29, 2012 at 10:40pm
I'm surprised with Scott's leaving of the company. Seriously speaking, iOS had been clearly innovative since day 1. It's just that we had been used to it everyday that we had became numb to it. iOS, since its inception, had been Scott's work.
Matt Campbell
Matt Campbell - October 29, 2012 at 10:10pm
Hopefully we will see some new features in the next iOS since scott has left!! because iOS 6 had no changes! and was not innovative!
Ben - October 29, 2012 at 10:09pm
@ Mr yogi I couldn't agree with you more...
aquariusrick - October 29, 2012 at 10:04pm
My guess on Browett is : Apple Store Cuts Personnel to Increase Profits? "Apple SVP of Retail, John Browett, has ordered cuts to Apple Store personnel to increase profits, reports ifoAppleStore."
iMac1310 - October 29, 2012 at 9:49pm
Wow! Browett didn't last long. Why the big shakeup?
Mr yogi
Mr yogi - October 29, 2012 at 9:46pm
Why don't they make Scott forstall CEO and Tim cook the advisor?!?!?
Mo - October 29, 2012 at 9:42pm
Didn't Browett just start working there? Why is he leaving?
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