Apple Sells 5% of World's PCs, Makes 45% of the Profit [Chart]

Posted April 16, 2013 at 7:22pm by iClarified | Please help us and submit a translation by clicking here | 45477 views

Apple sells 5% of the world's PCs but makes 45% of the industry's profit, according to data published by Asymco.

Analyst Horace Dediu writes, "The real problem for the PC vendors is not that they have such low margins–they’ve had low margins for decades. It’s that the volumes which “made up for” low margins are disappearing. Apple is not immune to a gradual erosion of Mac volumes, but they have positioned themselves for growth with devices and content commerce and services. They have essentially “escaped” PCs and indeed caused the need to escape in the first place."

Check out the charts below or hit the link for more details...

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Brian - May 17, 2013 at 8:43am
the idlers at sea: "Shanghai strike Record", "May Fourth Patriotic Movement Data" on page 499.
sdfwe - May 15, 2013 at 7:08am
Scott - May 13, 2013 at 5:56am
Brainwashing(Extreme cheap foreign labor mass produced components retail price 2x's the pc clone) = fat ass profit margin/ number of units sold
Josh Wakeman - April 17, 2013 at 7:36pm
This one is easy... If you've never listened to this, it's a must. Simon Sinek speaks about Apple, and the why behind the numbers you see above.
TheMossMan - April 17, 2013 at 7:19pm
I am an Apple convert even though I make my living using Microsoft Products. My Apple computers just work, I have fewer crashes, the workmanship, screens, and keyboards are very hard to beat. There are some things I still like better about Microsoft but for my work, I use Parallels with two Windows 7 VM's and it runs flawlessly. My wife is now a convert too, I seldom have to help her any more with her computer problems. I am still tech support for all my family and friends.
AK - April 19, 2013 at 9:34am
You could switch to Linux and enjoy even better stability and speed. Apple is simply a rip off who manufactures in China (like all products today) and sells them as collector items!
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