Apple Sells 5% of World's PCs, Makes 45% of the Profit [Chart]
Apple sells 5% of the world's PCs but makes 45% of the industry's profit, according to data published by Asymco.
Analyst Horace Dediu writes, "The real problem for the PC vendors is not that they have such low margins–they’ve had low margins for decades. It’s that the volumes which “made up for” low margins are disappearing. Apple is not immune to a gradual erosion of Mac volumes, but they have positioned themselves for growth with devices and content commerce and services. They have essentially “escaped” PCs and indeed caused the need to escape in the first place."
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