Leaving iPad mini and iPad 4 users out in the cold, the iOS BBM app will launch for iPhone owners only, with the smartphone centric application also set to miss out on Android tablets such as the Google Nexus 7, with the company targeting smartphone users first.
“At this point it is iOS and Android, and that’s iOS phones running iOS 6 and higher,” Vivek Bhardwaj, Head of the BlackBerry Software Portfolio said.
“Smartphone is our real focus and again it comes back to what BBM is. If you look BBM and the engagement and the activity, it’s because it is mobile, because people are on the go,” added Bhardwaj. “When you start looking at tablets, computers and other screens, the usage model changes and behaviour changes. For us right now the absolute focus is getting BBM onto smartphones.”