The new notifications have the ability to display formatted text and images, as well as containing certain direct actions like replying to an email.
Users can control which apps or extensions can display notifications. However, developers will need to enable the new style before users can see/use them.
When you’re surfing the web, you can get so immersed that you might not realize you’re late for a meeting or that someone messaged you in another chat window. A couple years ago, we created a way for notifications to appear outside the browser window. Starting in today’s Beta channel release, we’re enabling Chrome apps and extensions to show richer notifications with a revamped user interface (as well as under the hood -- developers can learn more on the Chromium blog).
We’ve designed these notifications to be beautiful, useful and engaging. They can display formatted text and images, and can include actions directly inside the pop-up (so you can respond to that email right away).
The newer notifications are currently only available on the Windows beta channel. However, Mac support is reportedly on the way.
You can download Chrome from the beta channel here