Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.
Thirteen new filters have been built just for video. When posting a video you'll be able to select your favorite scene from what you've recorded as your cover image, so even the thumbnails look good.
The video clips are 15 seconds in length and do not loop like Vine's.
Take a look at the video below for more information.