During Q2 2013, IDC says Apple saw a year over year decline dropping from 16.6% to 13.2% of the market share even though it shipped 31.2 million iPhones in 2Q13 compared to 26 million in 2Q12.
Despite beating Wall Street expectations in terms of shipment volumes, Apple's share in the worldwide smartphone operating system market posted a year-over-year decline during the second quarter of 2013 (2Q13). Meanwhile, Android and Windows Phone both managed slight increases during the same period. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 236.4 million smartphones in 2Q13, up 51.3% from the 156.2 million units shipped in 2Q12. Second quarter shipments grew 9.3% when compared to the 216.3 million units shipped in 1Q13.
"The iOS decline in the second quarter aligns with the cyclicality of iPhone," says Ramon Llamas, Research Manager with IDC's Mobile Phone team. "Without a new product launch since the debut of the iPhone 5 nearly a year ago, Apple’s market share was vulnerable to product launches from the competition. But with a new iPhone and revamped iOS coming out later this year, Apple is well-positioned to re-capture market share."
Androids share can be attributed to strong contributions from Samsungs and its Galaxy S4. Overall 236.4 million smartphones shipped this quarter, which is an increase of 51.3% over last year. However, with a next generation iPhone launching along with a rumored low-cost iPhone 5C, next quarter could be very different.