iOS Share of Mobile Web Usage Hits All Time Low [Chart]

iOS Share of Mobile Web Usage Hits All Time Low [Chart]

Posted by · 35509 views · Translate
A new report from NetApplications reveals that Apple's mobile web share has fallen 11% in the last year, notes FORTUNE.

According to survey results released Sunday, iOS' share of Web usage hit an all-time low of 54.9% in August, down 11 percentage points (16.7%) from the 65.9% it held in August 2012. Android, meanwhile, surged to 28.1% from 21% last year, up 7.2 points (34.3%).

Of course, Apple is expected to release new iPhones next month which will increase sales and eventually web share.

Take a look at the chart below for more details...

Read More


iOS Share of Mobile Web Usage Hits All Time Low [Chart]
Eduardo - September 2, 2013 at 4:01pm
Maybe because iOS users are enjoying the apps more than the web browsers. Just give us a decent battery. That's all. A slightly wider phone would be nice too but all I need is a good battery.
1
ratGT - September 2, 2013 at 8:29am
STILL a staggering difference when considering Apple against all the Android mobile makers in the world! --- Android users are 4-5 times more than iOS users, yet iOS users double the number of mobile browsing visitors, which in its turn proves once more that Android is poor man's mobile OS...
AdamC - September 2, 2013 at 6:01am
Jake_in_Seoul • 17 hours ago − Kudos to NetApplications for detailing their methodology. One issue that deserved highlighting, though is their "infamous" country weighting. As they explain it: ---------------------------------------------------------------------------------- "What is country level weighting, and why do you do it? The Net Market Share data is weighted by country. We compare our traffic to the CIA Internet Traffic by Country table, and weight our data accordingly. For example, if our global data shows that Brazil represents 2% of our traffic, and the CIA table shows Brazil to represent 4% of global Internet traffic, we will count each unique visitor from Brazil twice. This is done to balance out our global data. All regions have differing markets, and if our traffic were concentrated in one or more regions, our global data would be inappropriately affected by those regions. Country level weighting removes any bias by region." --------------------------------------------------------------------------------- Looking for a CIA Internet Traffic by Country table, I do no find one (anyone else?), but rather instead find CIA tables giving the number of mobile phone users and number of internet users. The latter is likely what NetApplications means by "internet traffic". At any rate, China is #1, Brazil #4, & India #6. So, by their methodology as the number of users expands in these likely fast-growing markets, the weight accorded their respective platform is similarly multiplied. So, if in China more internet users are added (even if they don't really use the web much at all), then Apple's share would fall. In short, by their weighting methodology it could well be that Apple devices are using proportionately more data in the U.S. and Japan but still find their web share dropping. The weighting could be masking an actual *increase* in web use by Apple devices. It would be helpful if absolute percent could also be included as a reference. Finally, my standard complaint that will not and should not go away. Casual use of the term "Android" in the case of China is generally unwarranted. Xiaomi, for example, has extensively modified the Android on their phones (using the so-called MIUI rom chip, now v. 5 to "redefine Android"). Whatever is running on the Chinese phones is generally not stock Android, so shouldn't conceptually be lumped in with it. How about categories of "Google Android" and "Other Android"? https://www(dot)cia(dot)gov/news-information/featured-story-archive/2012-featured-story-archive/mobile-phone-and-internet-usage(dot)html 16 http://tech.fortune.cnn.com/2013/09/01/apple-ios-android-netapplications-3/
1
Pogo - September 2, 2013 at 5:13am
I don't like chrome I prefer Firefox
Pogo - September 2, 2013 at 5:13am
Still nonsense
4 More Comments
Recent