Apple CEO Tim Cook: 'We're Not in the Junk Business'

Apple CEO Tim Cook: 'We're Not in the Junk Business'

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Apple CEO Tim Cook, Software Chief Craig Federighi, and Head of Design Jonathan Ive, discuss strategy, market share, and the new iPhones in an interview with Bloomberg Businessweek.

The lengthy report is worth a full read but here are some highlights of the remarks made by Cook.

On Capturing Market Share:
“There’s always a large junk part of the market,” says Cook. “We’re not in the junk business.”
“There’s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers,” he says. “I’m not going to lose sleep over that other market, because it’s just not who we are. Fortunately, both of these markets are so big, and there’s so many people that care and want a great experience from their phone or their tablet, that Apple can have a really good business.”

On Releasing a Low-Cost iPhone:
“We never had an objective to sell a low-cost phone,” says Cook. “Our primary objective is to sell a great phone and provide a great experience, and we figured out a way to do it at a lower cost.”

On Microsoft's Acquisition of Nokia:
“Everybody is trying to adopt Apple’s strategy,” Cook says in regards to the acquisition. “We’re not looking for external validation of our strategy, but I think it does suggest that there’s a lot of copying, kind of, on the strategy and that people have recognized that importance.”

On Apple's Stock Price:
“Am I happy about that? No, I’m not,” Cook says. “You have to bring yourself back to, ‘Are you doing the right things?’ And so that’s what I focus on, instead of letting somebody else or a thing like the market define how I should feel.”

You can read the full report at the link below...

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Apple CEO Tim Cook: 'We're Not in the Junk Business'
Johnny Cage - September 21, 2013 at 2:46pm
Fuck you, Daddy. Look at the pictures the Lumia 1090 takes and stop talking out of your ass. That shit blows any iPhone camera out of the water. No comparison. The s4 takes better pictures as well. Stop with the bullshit.
Johnny Cage - September 21, 2013 at 5:05am
What's junk is making the same damn phone 2 years in a row. Would it have killed them to at least put a damn 12mplx camera?! Who gives a crap about bigger pixels?! That shit looks the same as the iPhone 5!
Daddy - September 21, 2013 at 10:15am
More pixels only help make the picture bigger a better lens makes the picture have better quality you don't know shit about cameras and think hey if they stuff 41 mp in it it has to be good no. Cheap lenses and a hundred pixels won't help.
John - September 20, 2013 at 6:53pm
If they are not in the junk business then please explain iOS 7. Damn thing looks like it was designed by a 7 year old!
applepie - September 20, 2013 at 3:56am
now tim cook is talking like mitt rommy.
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