According to CIRP’s survey of U.S. consumers who purchased Apple’s latest iPhones during the last days of September, the 5s accounted for 64 percent of total iPhone sales following its launch that month. Meanwhile, the the 5c accounted for 27 percent, with the legacy iPhone 4S making up the remaining 9 percent. So not only is the 5s outselling the 5c, it’s outselling it more than two to one.
It's also noted that despite the iPhone 5c's newness, it's not selling much better than the iPhone 4S did when it was superceded by the iPhone 5. CIRP found that the iPhone 5c accounted for 27% of sales during the time period surveyed; whereas, the iPhone 4S accounted for 23% of sales during the same period last year. CIRP also notes that the iPhone 5 seems to have been slightly more successful then the iPhone 5s capturing 68% of new sales compared to 64% for the iPhone 5s.
“The relative performance of all three iPhones is generally in line with the performance of the similarly priced phones following the launch of the iPhone 5 in 2012,” CIRP co-founder Josh Lowitz said. “Over time, the lower-priced phones have tended to gain share versus the flagship phone, after the initial rush of dedicated upgraders to the newest device. So we expect that the 5c will account for a higher percent of total U.S. iPhone sales in the coming months, but the design changes may alter that dynamic. The iPhone 5c may appeal to different buyers than the legacy 4S did last year, or the new 5s will this year.”