Apple Tops Dell as the Most Desired Brand for Desktops

Apple has expanded its brand dominance this year, topping Dell for the first time as the most desired brand for desktops, reports Parks Associates. Apple is also the top brand for tablets, laptops, smartphones, home networking routers, MP3 players, and streaming media devices (Apple TV).

“Apple topped the list of intended brands for desktop purchases for the first time this year,” said John Barrett, director, Consumer Analytics, Parks Associates. “In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories.”

Top-Five Intended Brands for Desktops:
1. Apple
2. Dell
3. HP
4. Acer
5. Asus


Most Popular Brands Among Tablet Shoppers:
1. Apple
2. Amazon (Kindle)
3. Samsung
4. Microsoft (Surface)
5. Acer

Top Brands for Streaming Devices:
1. Apple TV
2. Roku
3. Buffalo
4. D-Link (Boxee Box)
5. NETGEAR

More details can be found in the 2013 Holiday CE Purchase Intentions report linked below.

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