Apple's 2014 'Lucky Bags' Go On Sale at Japanese Retail Stores

Apple's 2014 Lucky Bags promotion went live today, allowing users to purchase bags of Apple products and accessories, without knowing what is inside of them. This year, the bag costs ¥36,000 which comes out to around USD $345.

This year's bag comes in four different sets although every bag includes an Incase City Collection backpack, a t-shirt commemorating the event, and a Mophie Juice Pack PowerStation Mini. One of the bags contains an 11-Inch MacBook Air, an Apple Magic Mouse, Beats HeadPhones and more. Another version of the bag comes with an iPad Air, Nike+ fuelband, Phillips Lightbulb Kit, and more.

The final two version of the bag include an iPad Mini first generation, or an iPod Nano 7th generation, and include Logitech Ultimate Ears Mobile, JayBirds BlueBuds X Bluetooth headphones, IZON View Remote Camera and More.


These bags are sold as is, and you can't return the bag unless a product is defective.

Check out the video below which shows customers lining up for the bags, which are an annual tradition at retail locations in Japan.

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