Apple to Hold 2014 'Lucky Bag' Promotion on January 2 in Japan

Apple will again participate in the Japanese tradition of offering a Fukubukuro or lucky bag to customers on January 2nd, 2014.

A lucky bag is a Japanese New Year's Day custom where retailers make grab bags filled with unknown random items and sell them for discount.


This year the bag costs around 36,000 yen, or about $345, and inside customers will find things like iPods, headphones, and other accessories or if you're lucky an iPad, MacBook, or maybe a Mac Mini. You'll need to line up very early, typically the night before, for a chance to purchase one of these Lucky Bags.

The bags are sold as is and are not returnable.