Apple Posts New iPad Air Ad: 'Your Verse Anthem' [Video]

Posted January 12, 2014 at 10:03pm by iClarified | Please help us and submit a translation by clicking here | 15502 views

Apple has posted a new ad for the iPad Air entitled 'Your Verse Anthem'. The ad is narrated with a quote from the Dead Poet’s Society.

We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering. These are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love. These are what we stay alive for.

To quote from Whitman,

“O me, O life of the questions of these recurring. Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life?
Answer: That you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse.”

“That the powerful play goes on, and you may contribute a verse.”

What will your verse be?

Apple has also launched a new site at which highlights some of the ways the iPad is being used.

Take a look below!

Add Comment
Mands - January 13, 2014 at 7:19pm
Im always trying to figure out whether the people that comment on here are stupid people acting smart or smart people acting stupid.
Max - January 13, 2014 at 4:23pm
Which drawing app is used in the ad??
Fukjohn Rah - January 13, 2014 at 4:31pm
Tom k - January 13, 2014 at 3:49am
O! H!!
bigjiba - January 13, 2014 at 1:55am
hmm. some of these things don't need an iPad. in real life it's just a person using an iPad to play games or watch video sitting on their fat ass.
Bony - January 13, 2014 at 2:07am
App Store with 900,000 apps.
Basso - January 13, 2014 at 4:20am
And 95% of them are either useless or duplicates.
Bony - January 13, 2014 at 4:40am
90% of assumers don't think twice about it then.
Nat - January 12, 2014 at 10:28pm
This is what creative ads look like without negative competition, even if it involves "the product can get you this" crap, like that watch will get you a gf commercial.
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