Pandora Radio App Gets Personalized Station Recommendations

Pandora today announced the launch of personalized station recommendations in the Pandora mobile app. The new feature, now available on iOS and Android smartphones and tablets, leverages the company’s recommendation technology to suggest new station ideas based on current listening preferences. Listeners will be offered up to 6 personalized artist station recommendations at a time, which will be displayed in their station list and when they create or delete a station.

Pandora’s Chief Scientist, Eric Bieschke, said, “Music discovery has always been at the heart of the Pandora experience and we’ve spent the last thirteen years working on the most sophisticated music recommendation system ever created. With a highly engaged audience of 76.2 million active monthly listeners, who have registered more than 35 billion pieces of thumb feedback, Pandora is uniquely positioned to deliver the perfect balance of familiarity, discovery, relevance and repetition for each individual listener. We are excited to apply this same thinking to station recommendations on mobile devices.”

How It Works:
Personalized station recommendations on iOS and Android smartphones and tablets will provide listeners with up to 6 suggested artist stations to add and listen to at a time, based on current listening preferences, taking into account your station list and what you have told Pandora you like or dislike through thumb interactions. Station recommendations can be found in a couple of areas in the Pandora app:


● Create a Station screen: when you tap to create a station, your recommendations will be listed on the screen. You can create a new station by tapping that station name or choose to expand “More Recommendations” to view more.
● Bottom of Station List: If you scroll down your station list, you will see recommendations at the bottom. You can create a new station by tapping that station name or choose to expand “More Recommendations” to view more.

Your station recommendation list is refreshed when a new station is created or deleted. The more you engage with the product, the more Pandora will learn about your musical preferences and tastes and be able to further optimize the station recommendations for the best personalized listening experience.

You can download Pandora Radio from the App Store for free.

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