SPG will roll out a revolutionary new program that puts the power of your room key on your mobile device. Soon Starwood Preferred Guest members can open their hotel room from their SPG App — no extra baggage. Consider this one more key to a better stay.
The WSJ reports that guests will receive a message on the Starwood app that contains a virtual key which will unlock their hotel room door with a tap or twist of their phone via Bluetooth. iPhone 4S or newer devices and smartphones running Android 4.3 or newer are compatible.
"We believe this will become the new standard for how people will want to enter a hotel," says Frits van Paasschen, Starwood's CEO. "It may be a novelty at first, but we think it will become table stakes for managing a hotel."
Take a look at the video below for more details...