The channel icon features the 'Fab Four' in their first appearance on "The Ed Sullivan Show" 50 years ago.
The new Beatles channel on Apple TV features the band's historic debut performance on Sullivan's program, available to stream for free. The 14-minute performance from New York City is presented in its entirety for a limited time.
The channel also features the availability of the group's U.S. albums which can be purchased via the iTunes Store.
Apple has been adding content to the Apple TV at a rapid pace and it's rumored to be releasing an update to the device itself in March.