Survey Finds Most iPhone Owners Have a 'Blind Loyalty' to Apple

Posted February 13, 2014 at 8:05pm by iClarified | Please help us and submit a translation by clicking here | 10162 views

A majority of iPhone owners admit to having a 'blind loyalty' to Apple, according to a recent survey of over 2,000 users by SIMOnlyContracts.co.uk. Over three fifths of respondents said they would always switch Apple's latest iPhone.

When asked why they would not consider an alternative phone 78% said they "couldn’t imagine having a different type of phone now" and 52% it was because they'd been "really impressed" with the iPhone.

The study also found that out of those questioned:
● 54% owned a previous version of the iPhone
● 37% bought a second iPhone because they were used to the interface.
● 28% said it seemed the best phone for them at the time of switching
● 25% said they switched because their friends and family had iPhones and they wanted iPhone specific features such as FaceTime
● 17% switched to iPhone from BlackBerry
● 14% switched to iPhone from Nokia
● 9% switched to iPhone from Samsung
● 4% switched to iPhone from HTC
● 2% switched to iPhone form Sony Ericsson

The iPhone 5 was the most popular handset in use with 52% of users having one. 29% of users had a 4 or 4S, 10% had an iPhone 5c or 5s, and 9% were still using a 3 or 3GS.

“It’s really interesting to discover this blind loyalty amongst iPhone users – they’ll no longer consider other mobile phones on the market, purely because they trust Apple and perhaps like being associated with the brand.", said Roshan Bholah, founder of SIMOnlyContracts.co.uk. “However, the old saying ‘if it ain’t broke, don’t fix it’ could ring true here, as it’s clearly a case of them having a positive experience with the handset. It’s ultimately the loyalty all brands hope to achieve with their customers – old and new."

[via Telegraph]


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Ankos - February 14, 2014 at 7:02pm
iPhone 5 (53%) vs iPhone 5s 5c(10%). This explains how useless current gen iPhone is. (Mine is 5 also)
K - February 14, 2014 at 9:12pm
The other phones are 37% because the total iPhones (63%) are whoever owns one because it's "most popular".
Ankos - February 16, 2014 at 2:07am
Who the fuck this is moron? This survey was targeted to iphone users. What other fucking phone?!
K - February 16, 2014 at 2:17am
Who is this potty mouth then, if this was targeted to iPhone users, my comment points out how many own iPhone and how less everyone else is owning the others. FYI percentages were from here to compare.
1
AEB - February 14, 2014 at 12:54pm
ugh?..2G, anyone? (Old Skool, Vintage, Pioneer, Steve's Golden Egg...had never let me down yet!) ..still good on calls, texts, browzin & playin caveman's app - "battery-life 7+ years!"
kloquewerk - February 14, 2014 at 6:22pm
Haha kudos to you! That's pretty awesome. If it ain't broke, don't fix it.
AEB - February 15, 2014 at 12:56am
"Affirmative, tnx!"..like the energizer-bunny..keeps goin' and.goin'.. or gone "priceless?"
Treated like a Criminal - February 14, 2014 at 2:59am
It has a great resale value, people are most interested in buying a used iPhone over android, unless theyre planing on installing Linux on it :)
K - February 14, 2014 at 3:26am
Jailbreak at it's finest.
Austin633 - February 14, 2014 at 2:26am
It's just a quality product. Simple as that. The processor in the 5S is ridiculous. Totally picked up a Powermac G5 for $65 yesterday totally off topic.
K - February 14, 2014 at 2:28am
The sound of a comment gimmicking the newer iPhone is what's ridiculous.
Nat - February 13, 2014 at 10:16pm
I see tons of iphnes where I go, apparently it must be the way employees at apple store makes the customer feel like, this may be why.
shithead - February 14, 2014 at 6:36pm
How does it make you feel to see tons of iphones where you go? How do the customers feel like? what may be why what?
14 More Comments
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