When asked why they would not consider an alternative phone 78% said they "couldn’t imagine having a different type of phone now" and 52% it was because they'd been "really impressed" with the iPhone.
The study also found that out of those questioned:
● 54% owned a previous version of the iPhone
● 37% bought a second iPhone because they were used to the interface.
● 28% said it seemed the best phone for them at the time of switching
● 25% said they switched because their friends and family had iPhones and they wanted iPhone specific features such as FaceTime
● 17% switched to iPhone from BlackBerry
● 14% switched to iPhone from Nokia
● 9% switched to iPhone from Samsung
● 4% switched to iPhone from HTC
● 2% switched to iPhone form Sony Ericsson
The iPhone 5 was the most popular handset in use with 52% of users having one. 29% of users had a 4 or 4S, 10% had an iPhone 5c or 5s, and 9% were still using a 3 or 3GS.
“It’s really interesting to discover this blind loyalty amongst iPhone users – they’ll no longer consider other mobile phones on the market, purely because they trust Apple and perhaps like being associated with the brand.", said Roshan Bholah, founder of SIMOnlyContracts.co.uk. “However, the old saying ‘if it ain’t broke, don’t fix it’ could ring true here, as it’s clearly a case of them having a positive experience with the handset. It’s ultimately the loyalty all brands hope to achieve with their customers – old and new."