The company is launching a number of new features to coincide with the Game Developers Conference (GDC) this week.
Expanded engagement and discovery options:
We'll be introducing game gifts, a new service that lets players send virtual in-game objects to anyone in their circles or through player search. The Play Games app now supports multiplayer invites directly, further helping players discover your game and keep them playing. And the Google Play Store will also feature 18 new game categories, making it easier for players to find games they'll love.
We're expanding multiplayer to support iOS, bringing turn-based and real-time multiplayer capabilities to both Android and iOS.
We're updating our Play Games Unity Plug-in to support cross-platform multiplayer services, and introducing an early Play Games C++ SDK to support achievements and leaderboards.
We're launching enhanced Play Games statistics on the Google Play Developer Console, providing easy game analytics for Play Games adopters. Developers will gain a daily dashboard that visualizes player and engagement statistics for signed in users, including daily active users, retention analysis and achievement, and leaderboard performance.
New Ad Features:
We're making Google Analytics available directly in the AdMob interface, so you can gain deeper insights into how users are interacting with your app. Turning those insights into effective action is vital, so we're excited by the opportunities that in-app purchase ads will offer — enabling you to target users with specific promotions to buy items in your game. Advertising continues to be a core vehicle driving many game developers' success, so we're also bringing you new ways to optimize your ads to earn the most revenue.
More details in the full announcement linked below...