Apple Analysis Reveals That Consumers Want Larger Displays, Cheaper Smartphones [Charts]

Apple Analysis Reveals That Consumers Want Larger Displays, Cheaper Smartphones [Charts]

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Apple determined that screen size and price were the reasons for the iPhone's slowed growth rate, according to internal documents that have surfaced in the company's new trial with Samsung.

Apple Analysis Reveals That Consumers Want Larger Displays, Cheaper Smartphones [Charts]

This chart shows that iPhone Y/Y unit growth has slowed from 109% to just 8% in FY '13 Q3.
Apple Analysis Reveals That Consumers Want Larger Displays, Cheaper Smartphones [Charts]

Another slide asks 'So what is going on?'. Factors are separated into Consumers, Carriers, and Competitors.

Consumers:
● Strongest demand coming from less expensive & larger screen smartphones.

Carriers:
Carriers have strong interest in capping iPhone due to one or more factors...
● High share
● Subsidy premium
● "Unfriendly" policies
● Lack of alignment

Competitors:
● Competitors have drastically improved their hardware and in some cases their ecosystems.
● Spending "obscene" amounts of money on advertising and/or carrier/channel to gain traction.
Apple Analysis Reveals That Consumers Want Larger Displays, Cheaper Smartphones [Charts]

Finally, the last slide declares that "Consumers want what we don't have". From CY'11 to CY'12 the smartphone market grew 228M units. Apple determined that the growth either came from devices under $300 or from devices over $300 that have a display larger than 4-inches, nether of which Apple had a product offering for.

Apple is widely rumored to be releasing a larger 4.7-inch and possibly 5.5-inch smartphone later this year. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.

[via Re/code]


Apple Analysis Reveals That Consumers Want Larger Displays, Cheaper Smartphones [Charts]
Apple Pie - April 8, 2014 at 3:38am
In Secret Docs, Apple Admits The iPhone's 2 Big Problems: show that Apple is considering making a larger smartphone in the style of Samsung's phones: isn't this copying...Wow
Krapatis - April 8, 2014 at 11:08am
It's is...wow. Unless iPhone does make a perfect resemblance to galaxy depending on how bezel and screen add up then it would be considered copying but no one knows yet. For example if iPhone was edge to edge like HTC then that's a resemblance.
Lisa Jobs - April 8, 2014 at 3:18am
And This is what it should have said instead: In documents the public was never meant to see, Apple lays out exactly what's holding the iPhone back: small screens and high prices. These internal documents were revealed during the most recent Apple-Samsung trial, which began a week ago. Apple is suing Samsung, alleging that Samsung copied the iPhone and violated five of Apple's patents. The documents, disclosed during the trial, seem to show that Apple is considering making a larger smartphone in the style of Samsung's phones. The slides below were shown at an internal Apple meeting in April 2013. The slideshow begins by noting that iPhone sales are quickly decelerating: and then comes this chart that is showing...
Lisa Jobs - April 8, 2014 at 3:16am
And This is what it should have said instead: In documents the public was never meant to see, Apple lays out exactly what's holding the iPhone back: small screens and high prices. These internal documents were revealed during the most recent Apple-Samsung trial, which began a week ago. Apple is suing Samsung, alleging that Samsung copied the iPhone and violated five of Apple's patents. The documents, disclosed during the trial, seem to show that Apple is considering making a larger smartphone in the style of Samsung's phones. The slides below were shown at an internal Apple meeting in April 2013. The slideshow begins by noting that iPhone sales are quickly decelerating: and then comes this chart that is showing...
Lisa Jobs - April 8, 2014 at 3:13am
This Should have been the Title to this Post__________________________In Secret Docs, Apple Admits The iPhone's 2 Big Problems. _________________Everything had been a lie all along. I throwing my iphone to the garbage right this minute and everything apple I own. Big Fuking Liers Apple.
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