The ad is set to "Gigantic" by the Pixies. Initially, it starts out showing members of a band using apps for the guitar, bass, drums, and vocals. It then flashes to users playing games, capturing video, translating phrases, checking their heart rate, launching rockets, and gazing at constellations using the iPhone 5s.
Finally the ad ends with the tagline, "You're more powerful than you think".
Take a look below and please follow iClarified on Twitter, Facebook, Google+, or RSS for more Apple news and tutorials!