Apple Shifts Its TV Advertisements In-House

Apple Shifts Its TV Advertisements In-House

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According to a report from Bloomberg, Apple will begin creating its TV Ads In-house, rather than relying on advertising agency TBWAChiatDay. Apple has relied on TBWAChiatDay for over 30 years now, and it was even involved in the company's iconic '1984' ad.

Apple has already had its in-house team create the iPad Air ad comparing the device's thickness to a pencil, and has been responsible for other ads that have aired this year. Apple's own team features a couple hires from ChiatDay, and Tyler Whisnand, who is the lead of Apple’s creative team, according to the people familiar with the companies. Apple also hired music director David Taylor back in January.

An Apple team made the iPad Air ad last year that highlighted the device’s thinness, as well as a spot this year with Robin Williams quoting from the film “Dead Poets Society” and other ads airing now, said Amy Bessette, a spokeswoman for Apple. The internal team includes at least two people Apple hired away from Media Arts Lab, a TBWA unit that only serves the iPhone maker, people with knowledge of the matter said.

The Samsung trial revealed that the relationship between TBWA/Media Arts Lab and Apple had been shaky, so the move does not come as a complete surprise.

Apple Shifts Its TV Advertisements In-House
King Rollo - June 5, 2014 at 10:29pm
Recent ads have been cheesy and crap..
Nat - June 6, 2014 at 12:43am
Recent ads are creative and genius.
Bugged Out - June 5, 2014 at 12:53am
Somebody at Apple has a very swelled head.
Ren - June 5, 2014 at 1:19am
And what's wrong with this? They have been doing in and outside ads like many other thousands have. I don't see what the deal is.