Notably, McCourt found that if Apple would charge the $100 premium, customers would be willing to pay it.
“Our June consumer survey points to continued growth in the willingness of iPhone users to pay $100 more for a bigger screened iPhone, with now a full one-third of survey respondents willing to pay a $100 premium.”
He also said that “data seems to suggest meaningful demand for a larger screen, which should logically mean the iPhone 6-cycle will be strong for upgrade sales, which combined with modest contribution from wearables should cause a modest acceleration in revenue growth in fiscal 2015.”
Raymond James increased its price target for Apple from $86 to $102.
“With Samsung trends eroding over the past several quarters and the Android marketplace seemingly undergoing meaningful commoditization, iPhone sales trends in the March quarter, and intra-quarter June data .. should give investors confidence that Apple has built a business that is sustainably capable of realizing higher than typical margins, driven by application ecosystem advantages, vertical integration across software, services and hardware, and brand positioning.”
Recently, Nomura Securities issued a report predicting that the 4.7-inch iPhone model will be dubbed the 'iPhone 6 Air', while the larger 5.5-inch model will be called the 'iPhone 6 Pro'. It also predicted that the 5.5-inch iPhone 6 Pro will cost $750. That's $100 more than the 4.7-inch iPhone 6 Air is expected to cost.
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