Depending on the model and country the price of the Mac mini has been reduced by €30 to €60. Most stores are offering the entry-level model at €619 but select countries like Germany and France offer the dual-core model at 599,00 €, the quad-core model at 799,00 €, and the server model at 999,00 €.
The price of the Apple TV has been cut by €10/£20 in Europe. Most stores are now selling the device that once was €109/£99 for €99/£79.
Alongside its new 21.5-inch iMac, Apple has lowered the cost of the iMac in the U.K., giving 27-inch models a reduction of £150.