74 percent of the survey respondents stated that they are aware of Apple's probable fall iPhone launch and customers are looking for performance improvements as well as a larger display on their next iPhone.
While ~49% of smartphone purchasers are inclined to buy the next Apple product, we learned that the main driving factor for sales surround performance improvements (battery life 33%, processor 18%, camera 12%). In our view, these results are positive for AAPL, as we would not be surprised to see improvements to both battery life and processing speed with the iPhone 6. Finally, beyond performance improvements, we also learned that screen size could materially impact sales, as 23% of participants surveyed are inclined to purchase a larger screen iPhone.
Many analysts believe that the next generation device will cause iPhone sales to surge as customers jump to larger screens. RBC claims Apple could see a 15-20 percent jump in unit sales year over year.
Yesterday, a report from Bloomberg claimed that the 4.7-inch iPhone could launch along side the 5.5-inch device, despite rumored production issues on the larger 5.5-inch model. iOS 8 is expected to rollout with the next generation iPhones this fall.