Apple Stores Are Getting New 'Richer and Darker' Wall Graphics

POST

MAIL

Posted July 1, 2014 at 3:32pm by Shalom Levytam

New back-lit wall graphics are being installed at Apple Stores to promote the capabilities of the iPad and iPhone; however, ifoAppleStore notes that they are also changing the mood of the stores with their photographic style.

Previous wall graphics were stylized close-ups of products with lots of bright colors and white space that spilled over into the stores. The new graphics were photographed like magazine ads, showing the iPad/iPhone being used in actual situations, complete with their surrounding people and places. Their colors, tone and brightness is much richer and darker than the previous graphics, a noticeable difference that’s been the subject of Tweets and other on-line postings by store employees and visitors.

The photos are somewhat based on the Apple's recent ads that promote the iPad, including profiles of composer Esa-Pekka Salonen and travel writer Chérie King. Check out their videos here.

Take a look at a few of the banners below and let us know what you think in the comments.

Read More

Apple Stores Are Getting New 'Richer and Darker' Wall Graphics

Follow iClarified

Fundamentals - July 3, 2014 at 9:46am

That dim lighting is sure gonna make them retina displays pop plus it's always nice to change up when so many companies are copying your style

pitabread - July 1, 2014 at 6:29pm

Seems more like something Microsoft would come up with, But, hey! Who cares what I think?

iHA69 - July 1, 2014 at 5:39pm

This isn't Apple.. I miss Steve. He would've made ios 8 be upgrades in iOS7 if he was still here. Then have iOS 8 be something amazing.

gamerscul9870 - July 1, 2014 at 6:08pm

Steve's plan wasn't a bigger phone or a new interface of icons, so what would he do today that can possibly be better, in fact this isn't you, trying to judge Apple over a little change. Let it be. In fact why should jobs matter nowadays? In fact it has been the same white backgrounds Apple used, why not bring in a new style whether it's good or not?

gamerscul9870 - July 3, 2014 at 11:39am

Who cares about Steve anymore, Apple finally gave what people wanted. They have the patience for this. Besides why keep things the same? Change is always good but as long as it stays familiar compared to windows 8. iOS looks clean now but windows, just no thought in texture and the layout is like googay changing the rules with youtube every now and then, but even iTunes still has the same layout since the first but with add ons. Apple nowadays do what they can for users hard or not.

Bill - July 1, 2014 at 5:21pm

It's a pitty, Apple is now led by those who clearly didn't share Job's vission

gamerscul9870 - July 1, 2014 at 6:06pm

The only pitty that's also witty here is you. It's been the same pictures of apple products, why not show what they do and these newer ones express that. FYI who needs Jobs anymore, him or not, what difference does it make especially for just wall posters?

jeffinvenice - July 1, 2014 at 4:02pm

looks so much more busy and less clean than the old imagery. next they'll take the minimilaist tables and put spindly legs on them

gamerscul9870 - July 1, 2014 at 6:09pm

Or you feel less or just think very little. Next time your comment will make that much sense.

Mohammed Gritli - July 1, 2014 at 3:58pm

No, I like the white wall more