Samsung and Apple account for the majority of the top 20 smartphone models sold worldwide in Q1 2014. Heavily marketed flagship devices like the iPhone 5s 16GB and Samsung’s Galaxy S4 i9500 16GB top the rankings.
“Samsung’s dominance is driven by its market leading 27% market share and despite Apple’s lower market share its small, clearly tiered portfolio creates significant volume for just a few SKUs,” commented Nick Spencer, senior practice director, ABI Research.
Sony, LG, and Xiaomi made up the rest of the top 20. Xiaomi's top device by shipment volume is the Redmi. Other smartphone vendors are struggling to compete, says ABI Research. However, Huawei and HTC are expected to return to the top 20 after the launch of the HTC One M8 and Huawei Ascend P7.
“The presence of the Samsung Galaxy S3 i9300 16GB and iPhone 4s 8GB in the top five is testament to the enduring appeal of these models and the vendors strong brand, enabling a long and profitable lifecycle, that other vendors can only dream of,” finished Spencer.