Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further. And we can’t wait to hear what’s next.
The Beats site also announced the deal saying, "There's a new instrument in the Apple family."
Musicians rely on their instruments to give structure and form to their imagination. At the dawn of digital record, the Macintosh computer was the instrument of choice. A the beginning of portable digital music, the iPod placed the library of the world's music in your pocket. The iPhone became not only an instrument for music but also the center of your connected life. The iPad extended this capability with a user interface and apps that allowed you to compose a symphony on the subway. Starting today, we at Beats are fortunate to add our instrument to this legacy by joining Apple. The products we build together will allow us to reimagine sound once again and to continue this great tradition of bringing imagination to life.
Finally, Vivendi/Universal Music Group announced the closing of its interest sale in Beats.
Vivendi announced today that its subsidiary UMG has completed the sale of its share (approximately 13%) in Beats to Apple for a total amount of 404 million USD.
When browsing the Beats site a new "Buy now on the Apple Store" button has been added to the various product pages.