The iPhone 6 release is shaping up to be a massive upgrade cycle for many iPhone owners, according to comScore's data points.
● 35% of all existing iPhone owners indicate they are likely to upgrade their device in the next six months. ● Those owning any iPhone prior to iPhone 4 have the highest likelihood of upgrading, at 46%. ● iPhone 4S represents the largest segment of iPhone owners at nearly 20 million, 40% of whom indicate they are ready to upgrade. ● iPhone 5C owners show the lowest likelihood of upgrading at 15%, which makes sense given that this model was only introduced to the market in late 2013 and was targeted to consumers at a lower price point. ● Interestingly, even though iPhone 5S owners have the latest and greatest version of the device, 24% of those owners – about 3.6 million in total – are already ready to upgrade.
comScore believes that iPhone 5s upgraders are the most unique as many of them are tech-savy users who want the latest and greatest from Apple. These upgraders are most likely to be a young adult male from an upper-income house, according to comScore's findings.
The U.S. market for smartphone screens 4.5-inches or larger has grown 108% over the last year, and Apple is finally looking to take a bite. With a huge market of eager iPhone owners ready to upgrade, and a new iPhone with an all new design and screen size just around the corner, this could be the biggest iPhone launch yet.
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Comments (16)
Comments are closed for this article.
0
W!z - August 16, 2014 at 6:27am
Will upgrade from 4s to iPhone 6
0
Sultanus - August 16, 2014 at 5:38am
Still using my iPhone 4 , waiting iPhone 6
0
Jonaven - August 15, 2014 at 1:27pm
I upgraded from 4s to 5c because I got a good deal last year. I"m pretty content with my 5 because of the size, camera quality, battery,... like the others mentioned here. I'm curious about the 5.5" if Apple releases it as rumored. It would be awesome to have 5.5" as the main phone and my 5c will be a backup weekend phone when I'm out and about at the clubs, parties,....
0
Mike Power - August 14, 2014 at 8:09pm
What a waste of resources, no iPhone anything for me.
0
Lee - August 14, 2014 at 5:21pm
I will be upgrading from my 3GS and want the bigger 5.5" iPhone... BAM!!!
0
Yme - August 14, 2014 at 5:21pm
As long as its going to be jailbroken
I will buy 3 of them.
Otherwise I will hold my Iphone5 jailbroken on 7.0.4 for now
I don't care about anything else, the most important thing to me is the Jailbreak.
0
Techno - August 15, 2014 at 3:33pm
You release that JB has been on updated versions on all device? 7.1.2
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Techno - August 15, 2014 at 3:34pm
You realize that JB has been on updated versions on all device? 7.1.2
0
gamerscul9870 - August 14, 2014 at 5:14pm
Go my minions, make the most of my life and get what these peasant want instead of plastic junk suffered into throwing money on.
0
iPhone 5 Owner - August 14, 2014 at 5:14pm
I've got a 5, and will hold out for the larger screen model, whenever that gets released.
0
Dommm - August 14, 2014 at 5:12pm
Many people on iPhone 4 waiting for the iPhone 6
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gamerscul9870 - August 14, 2014 at 5:02pm
I like my 5s the way it is, enough power, size, camera quality, and security.
0
rahilxx98 - August 14, 2014 at 4:24pm
I'm ready to upgrade. I've gotten every new iPhone even the S. #loyal
0
Alberto Torres Bueno - August 14, 2014 at 4:45pm
Me too, i have always bought 2 from each model since the first one, one for me one for my wife, $2,000 dollars a year in cellphones is not a big deal
0
Here fishy fishy - August 14, 2014 at 5:13pm
"$2,000 dollars a year in cellphones is not a big deal" - fishing for abuse much? :)