Schmidt and former Senior Vice President Jonathan Rosenberg spoke about their book "How Google Works," the mobile industry and Google's competition with Apple on Bloomberg Television's "Market Makers" show with Stephanie Ruhle and Erik Schatzker.
Bloomberg: How do you feel, in the last week when you drive by any Apple Store, San Francisco, L.A., New York, and there are people lined up around the block? So even though way more people carry Android phones, how does Apple have that desire factor?
Schmidt: Laughter. I'll tell you what I think. Samsung had these products a year ago.
Bloomberg: And nobody had a huge party. In the last month when Samsung came out with new products people weren't losing their mind camping out. What do you think about it?
Schmidt: I think Samsung had the products a year ago. That's what I think.
Schmidt also discusses the competition between Apple and Google.
"I would say that this brutal competition between Apple and Google over Android and iOS has enormous benefits for consumers worldwide. If you look at the innovation on the Apple side and on the Google side, that competition which I think is the defining fight of the computer industry today it benefits globally at the billions of people level."
Take a look at the full interview below for more. You can jump ahead to 5:30 for the Apple talk.