In the ad, Stefani uses a 'Surprise launcher' to send Priceless Surprises to cardholders paying via their MasterCard and Apple Pay. The spot features Stefani's new song, Spark The Fire.
Surprises include everything from handbags and golf experiences to concert tickets, and even a chance to hang out with Gwen Stefani herself. The spot, directed by Sophie Muller of Wondros, exemplifies what the MasterCard platform is about: surprising cardholders with unbelievable prizes while also inspiring them to give, and share their own Priceless Surprises whether they’re paying with traditional credit, debit or prepaid cards or using innovative new payment options like Apple Pay.
“I’m excited to be part of a collaboration that offers me the opportunity to connect and engage with fans through amazing surprises when they least expect it,” says Stefani. “MasterCard is a respected global brand and I look forward to working with them to bring something truly unique to fans.”
Take a look at the ad below...