This holiday season, the traditional carriers are flooding the airwaves with a mishmash of confusing shared data promotions. Between them, AT&T, Sprint and Verizon have 24 different family and promotional rate plans, and, not surprisingly, 81 percent of people recently polled describe all the data promotions in the wireless industry as “somewhat confusing” or “very confusing.” And a full 75 percent say they “hate” policing their own family members’ data usage on the carrier’s shared data plans, while more than 40 percent say they often worry about overage penalties on those plans.
T-Mobile said it’s time to put a stop to the madness. It’s time to free wireless customers from having to decipher confusing gigabyte promotions, from policing their own family’s data usage and from punishing overage charges. The Un-carrier is cutting through the clutter and complexity with a radically simple idea: everyone on your family plan uses as much data as they want. And, you can do it at a better price without ever worrying about domestic overages.
In addition to the unlimited 4G LTE family plan, T-Mobile touts features including no annual service contracts or domestic overages, unlimited talk and text, unmetered music streaming on the company's nationwide network, plus unlimited data and texting in 120+ countries and destinations, next-gen Wi-Fi calling and free in-flight messaging, among other benefits.
“Of course, every single T-Mobile Simple Choice postpaid customer immediately qualifies to take advantage of this offer. That’s how the Un-carrier does it, putting our customers first,” said CEO John Legere. “But not the carriers. Last week, one of them launched a new promotion that not one of their existing customers could get. That makes my head spin, and it’s exactly the kind of BS we’re on a mission to end.”
You can check out a side-by-side comparison of the costs and benefits of a typical family of four posted by T-Mobile below.
The plan is only available for a limited time but once you're on it there is no planned expiration date.