According to an IBM Holiday Benchmark Data Alert, mobile sales increased 20% on Christmas Day with mobile devices driving more than half of all online traffic and one-in-three online purchases.
Key Christmas Day 2014 Trends:
● Online sales were up 8.3 percent over the same period on Christmas Day 2013
● Mobile traffic accounted for 57.1 percent of all online traffic on Christmas Day, an increase of 18.6 percent YoY
● Mobile sales accounted for 34.8 percent of all online sales on Christmas Day, an increase of 20.4 percent YoY
Apple iOS vs. Android:
Apple iOS once again led the way in mobile shopping this holiday season, outpacing Android across three key metrics:
● Average Order Value: Apple iOS users averaged $97.28 per order compared to $67.40 for Android users, a difference of 44.3 percent
● Online Traffic: Apple iOS traffic accounted for 39.1 percent of total online traffic, more than double that of Android, which drove 17.7 percent of all online traffic
● Online Sales: Apple iOS sales accounted for 27 percent of total online sales, nearly four times that of Android, which drove 7.6 percent of all online sales
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