CIRP finds that among the major phone brands, Apple had the largest share of the US market, with half of all phone sales.
“The strength of the September 2014 launch of the iPhone 6 and 6 Plus fueled Apple’s dominance in US mobile phone sales this quarter,” said Josh Lowitz, Partner and Co-Founder of CIRP. “Apple had
virtually double the sales of Samsung, and five times that of LG. No other brand accounted for as much as 5% of US sales. The Amazon Fire and Blackberry smartphones registered slight share, which we attribute to random sample fluctuation as much as actual sales.”
“By every measure, Apple’s 2014 phone launch was a success,” continued Lowitz. “ iPhones drew from loyal Apple customers, with 86% of buyers upgrading from an older iPhone. Samsung and LG saw far lower loyalty rates, with 25% of Samsung owners and 18% of LG owners who activated a phone in the quarter switching to an iPhone.”
The CIRP study was based on a small number of subjects; however, all signs point to a huge quarter for Apple. Another recent report from Counterpoint Research found that Apple's share of smartphone sales in Asian markets has soared.
Apple is set to reveal its earnings on January 27th. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.