Apple March 9th 'Spring Forward' Special Event: Live Blog

Apple March 9th 'Spring Forward' Special Event: Live Blog

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iClarified - 2015-03-09 11:36:53
We've got a lot to dive into, so Please follow iClarified on Twitter, Facebook, Google , or RSS for updates.


iClarified - 2015-03-09 11:35:47
And thats it!


iClarified - 2015-03-09 11:34:19
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:33:51
Cook wrapping things up. Reviewing the day so far


iClarified - 2015-03-09 11:33:39
This is what everyone in Apple is focused on. Pushing our products forward and creating a better future


iClarified - 2015-03-09 11:31:48
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:31:32
April 24 is the ship date. Available in select countries.


iClarified - 2015-03-09 11:31:07
New custom tables with all the Apple Watches


iClarified - 2015-03-09 11:30:51
You can also preview the Apple Watch in select stores April 10


iClarified - 2015-03-09 11:30:32
Apple Watch Edition only available in select retail stores


iClarified - 2015-03-09 11:30:16
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:30:14
Pre-orders beginning on April 10


iClarified - 2015-03-09 11:30:10
Apple Watch Edition starts at $10,000


iClarified - 2015-03-09 11:30:07
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:29:34
Apple Watch steel 42MM runs $599-$1099


iClarified - 2015-03-09 11:28:58
Apple Watch [Steel] starts at $549 ranges up to $1099


iClarified - 2015-03-09 11:27:33
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:27:18
Now a video on stainless steal for Apple Watch




iClarified - 2015-03-09 11:26:57
Watch Sport: 38mm $349 for 38mm, $399 for 42mm


iClarified - 2015-03-09 11:24:45
New alloy is 60% stronger


iClarified - 2015-03-09 11:23:45
Now a video on Apple Watch Sport aluminum


iClarified - 2015-03-09 11:23:15
Apple watch is curated into three collections



iClarified - 2015-03-09 11:22:31
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:22:25
Apple Watch will last 18 hours on a typical day


iClarified - 2015-03-09 11:22:13
Apple Watch app lets you customize the watch


iClarified - 2015-03-09 11:22:11
Apple Watch app lets you customize the watch


iClarified - 2015-03-09 11:21:53
iOS 8.2 shipping with new Apple Watch app


iClarified - 2015-03-09 11:21:43
iOS 8.2 is available for download -- today


iClarified - 2015-03-09 11:21:11
Tim Cook is back on stage


iClarified - 2015-03-09 11:20:18
Lynch demonstrates opening his house door from his Apple Watch


iClarified - 2015-03-09 11:20:05
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:18:50
You can use Shazam on your Apple Watch to find out what song is playing


iClarified - 2015-03-09 11:18:41
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:17:47
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:17:07
You can board planes now with your Apple Watch -- just wave your watch in front of the scanner


iClarified - 2015-03-09 11:16:35
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:16:22
To receive phone calls on your watch, you don't have to be within bluetooth range of your phone. Most likely uses the same wi-fi network (Similar to Continuity and OS X Yosemite)


iClarified - 2015-03-09 11:15:42
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:15:14
With incoming calls, you can answer right on your watch or on your phone.


iClarified - 2015-03-09 11:14:18
You can change watch faces by just force pressing the face and customize your view


iClarified - 2015-03-09 11:13:04
To use Apple Pay, you just double tap the side button, and hold watch near the terminal


iClarified - 2015-03-09 11:12:12
WeChat reply is being demonstrated (via a sticker)


iClarified - 2015-03-09 11:11:09
Interacting with Siri seems pretty fast and accurate on stage


iClarified - 2015-03-09 11:10:51
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:10:11
Kevin Lynch now on stage


iClarified - 2015-03-09 11:09:41
Now some developers are previewing what they've been working on


iClarified - 2015-03-09 11:09:05
Cook going over notifications that you can receive on your watch


iClarified - 2015-03-09 11:09:01
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:08:30
You can Pay with Apple Pay using Apple Watch, view photos, control music, and use your voice via Siri


iClarified - 2015-03-09 11:07:58
Apple launching a blog tracking Christy's journey on her new half marathon


iClarified - 2015-03-09 11:06:46
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:06:30
Cook and Turlington now discussing how the Apple Watch helped during the marathon


iClarified - 2015-03-09 11:05:50
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:05:24
Christy Turlington is now on stage


iClarified - 2015-03-09 11:04:00
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:03:45
Now a video demoing her journey


iClarified - 2015-03-09 11:03:15
Christy Turlington was first person to complete marathon using the Apple Watch


iClarified - 2015-03-09 11:03:02
Model Christy Turlington was given the Apple Watch to bring the "health experience" to life


iClarified - 2015-03-09 11:01:39
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 11:01:21
New workout app in Apple Watch lets you run, cycle, walk, or any other machine in your gym. Provides detailed metrics during your workout (distance, time, heart rate)


iClarified - 2015-03-09 11:00:46
Apple Watch sends you weekly reports and suggests new movement targets for the upcoming week.


iClarified - 2015-03-09 11:00:15
Apple Watch tracks your daily movement,exercise movement, and even remind you if you've been sitting too long.


iClarified - 2015-03-09 11:00:00
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:58:42
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:57:53
Apple Watch lets you communicate immediately and much more intimately. You can receive messages right from your wrist.


iClarified - 2015-03-09 10:57:19
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:56:27
Tim Cook going over different Apple Watch faces


iClarified - 2015-03-09 10:55:23
In addition to being a beautiful object, the Apple Watch is the most advanced time piece ever created, a revolutionary way to connect with others, and a comprehensive health companion.


iClarified - 2015-03-09 10:53:58
Tim Cook now on stage to discuss the Apple Watch


iClarified - 2015-03-09 10:53:37
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:53:27
13-inch MacBook Pro getting new Force touch trackpad, 5th generation intel core, 2x faster flash, updated battery life


iClarified - 2015-03-09 10:52:54
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:52:51
MacBook Air is being upgraded to faster 5th gen Intel processors.


iClarified - 2015-03-09 10:52:25
Ships April 10


iClarified - 2015-03-09 10:52:14
12" retina display. 1.1ghz, 8GB RAM, 256 GB sad, at $1299


iClarified - 2015-03-09 10:51:34
Ive: We were un-compromising on the new MacBook's design and engineering.


iClarified - 2015-03-09 10:50:43
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:50:18
Jony Ive discussing the engineering challenges behind designing the new MacBook.


iClarified - 2015-03-09 10:48:51
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:48:47
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:47:27
Jony Ive talking about the design of new MacBook


iClarified - 2015-03-09 10:47:21
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:47:11
New we see a video on the new MacBook


iClarified - 2015-03-09 10:46:59
World's most energy efficient notebook


iClarified - 2015-03-09 10:46:26
New MacBook comes in Silver, Space Gray, and Gold


iClarified - 2015-03-09 10:46:02
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:45:55
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:45:48
USB Type-C is reversible, verstalie and 1/3 the size of current USB


iClarified - 2015-03-09 10:45:29
New connector, USB Type-C -- supports power, HDMI, DisplayPort, VGA and more


iClarified - 2015-03-09 10:44:52
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:44:48
New MacBook has updated Apple logo in front of notebook


iClarified - 2015-03-09 10:44:46
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:44:42
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:44:08
802.11ac Wi-Fi, Bluetooth 4.0


iClarified - 2015-03-09 10:43:48
Battery Life: 9 hours wireless web, 10 hours wireless playback


iClarified - 2015-03-09 10:42:24
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:42:23
New Broadwell Intel M processors. 1.3Ghz (turbo boost to 2.9GHz)


iClarified - 2015-03-09 10:42:01
Logic board is 67% smaller than the previous logic board


iClarified - 2015-03-09 10:41:42
New MacBook does not have a fan. First fanless MacBook


iClarified - 2015-03-09 10:41:27
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:41:15
Looking at the internals now


iClarified - 2015-03-09 10:39:43
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:39:27
Force sensors sense ranges of pressure, from clicks to presses. New gestures for force clicks


iClarified - 2015-03-09 10:38:32
Trackpad is all new. Force Touch trackpad


iClarified - 2015-03-09 10:38:11
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:38:06
Uses 30% less energy with the same level of brightness


iClarified - 2015-03-09 10:38:06
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:37:41
.88mm thin panel. Thinnest display ever built in to a mac.


iClarified - 2015-03-09 10:37:25
12" Displays with edge-to-edge cover glass. Retina display 2304 x 1440 resolution. 3.3 million pixels!


iClarified - 2015-03-09 10:37:01
New lighting system for the backlight. Individual LED for the keyboards



iClarified - 2015-03-09 10:36:25
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:36:21
Team has reinvented the mechanism behind the keys in the keyboard. 4x more stable than previous keys on a keyboard.


iClarified - 2015-03-09 10:35:42
13.1mm at its thickest.


iClarified - 2015-03-09 10:35:37
Full size, all new keyboard that is edge-to edge.


iClarified - 2015-03-09 10:35:12
All metal enclosure. The antennas are integrated in the enclosure


iClarified - 2015-03-09 10:34:44
Thinnest Mac we have ever made


iClarified - 2015-03-09 10:34:33
Weights just 2lbs, is 24% thinner.


iClarified - 2015-03-09 10:34:14
It is the most efficient notebook we have ever created. We had to reinvent ever technology in the MacBook


iClarified - 2015-03-09 10:34:05
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:33:46
Phil Schiller is coming on stage to talk about new MacBooks



iClarified - 2015-03-09 10:33:29
Cook: "It is unbelievable!"



iClarified - 2015-03-09 10:33:22
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:32:56
New MacBook looks very similar to the leaks


iClarified - 2015-03-09 10:32:19
Video coming up on new MacBook...and theres a GOLD version!


iClarified - 2015-03-09 10:32:00
Apple is reinventing the notebook


iClarified - 2015-03-09 10:31:19
For notebooks, MacBook grew 21% while industry shrank 2%


iClarified - 2015-03-09 10:31:01
Ever year, the Mac has outgrown the industry for the last 10 years.


iClarified - 2015-03-09 10:30:45
This is the strongest Mac lineup we have ever had


iClarified - 2015-03-09 10:29:55
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:29:50
Tim Cook now discussing the Mac


iClarified - 2015-03-09 10:29:15
Releasing next month, first five apps available today


iClarified - 2015-03-09 10:28:54
ResearchKit will be open sourced.


iClarified - 2015-03-09 10:28:29
Jeff Williams is back on stage now.


iClarified - 2015-03-09 10:26:19
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:25:06
Video now on ResearchKit


iClarified - 2015-03-09 10:24:03
Jeff Williams: Apple will not see your [health] data


iClarified - 2015-03-09 10:23:03
There an app for diabetes, which looks at behavior and glucose levels.


iClarified - 2015-03-09 10:21:31
Anyone with an iPhone can now contribute to research, for example, to Parkinson's disease


iClarified - 2015-03-09 10:20:32
Apple has been working with experts to develop ResearchKit


iClarified - 2015-03-09 10:20:09
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:19:20
Apple announces ResearchKit, a new Apple Health framework for Medical Research


iClarified - 2015-03-09 10:18:46
Williams talking about difficulty of medical researchers gathering participants, data, etc


iClarified - 2015-03-09 10:17:49
Jeff Williams on stage to talk about Medical Research and Health App


iClarified - 2015-03-09 10:16:35
More than 40 new models shipping by the end of this year with CarPlay


iClarified - 2015-03-09 10:16:26
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:16:05
Every major car brand has committed to delivering CarPlay


iClarified - 2015-03-09 10:14:44
We've tripped the number of location that accept Apple Pay -- 700,000 across the United States


iClarified - 2015-03-09 10:13:53
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:13:51
Customer satisfaction is at 99% for iPhone 6 and iPhone 6 Plus


iClarified - 2015-03-09 10:13:32
iPhone is growing 50% Year-over-year. Top selling smartphone in the world


iClarified - 2015-03-09 10:12:37
700 Million iPhones have been sold so far



iClarified - 2015-03-09 10:11:36
Apple TV price dropped to $69. 25 million units sold so far!


iClarified - 2015-03-09 10:09:54
Exclusive Game of Thrones trailer is now being previewed.


iClarified - 2015-03-09 10:09:03
First month of HBO Now is free


iClarified - 2015-03-09 10:08:55
HBO Now does not require a satellite or cable subscription. You can watch on your iPhones and iPads as well. Launching in early April for just $14.99 a month


iClarified - 2015-03-09 10:08:25
HBO Now gives you access to all programming.


iClarified - 2015-03-09 10:08:07
HBO Now is a standalone streaming service -- exclusive to Apple


iClarified - 2015-03-09 10:07:30
Richard Plepler, CEO of HBO is here to announce 'exciting news'


iClarified - 2015-03-09 10:07:03
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:06:33
Tim Cook talking about HBO


iClarified - 2015-03-09 10:05:57
Apple TV to start!


iClarified - 2015-03-09 10:05:37
453 total retial stores. Over 120 million customers visited retail stores last quarter.


iClarified - 2015-03-09 10:05:13
We've opened 6 stores in China in the last six weeks alone. 21 stores in china, plan to be at 40 by next year.


iClarified - 2015-03-09 10:04:26
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:04:23
Tim Cook: What you just saw was the opening of the latest store in West Lake China. It is an incredible place with a gorgeous new design. It's absolutely breathtaking!


iClarified - 2015-03-09 10:03:41
Tim Cook is on stage


iClarified - 2015-03-09 10:03:30
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 10:02:27
Video showcasing the new retail stores in China


iClarified - 2015-03-09 10:01:55
Starting with a video


iClarified - 2015-03-09 10:01:06
Here we go, lights are dimming!


iClarified - 2015-03-09 09:58:30
Apple March 9th 'Spring Forward' Special Event: Live Blog


iClarified - 2015-03-09 09:55:19
We're live! Just a few more minutes here!


iClarified - 2015-03-09 09:53:29
We will be providing coverage of Apple's 'Spring Forward' media event here using a compilation of sources to make sure that you get an uninterrupted feed.

The event begins March 9th at 10:00am PST / 1:00pm EST and takes place at the Yerba Buena Center for the Arts.

Apple is widely expected to provide more details about the Apple Watch including its pricing and availability. There is also the possibility that we could see some updates to the company's MacBook lineup. You can find more details in our rumor roundup.

Please follow iClarified on Twitter, Facebook, Google , or RSS to be informed as soon as things get started!


iClarified - 2015-03-09 09:38:12
Apple March 9th 'Spring Forward' Special Event: Live Blog

Araab - March 9, 2015 at 9:56pm
Never buy a first generation anything. You need your iPhone via bt or wifi to make calling a possibility. Soon after all you idiots buy this apple will make the next generation iwatch which has had capabilities of having a micro sim or some kind of SIM card that directly connects to your network ie sprint or verizon or what have you without the phone. That would be device you want to wait for. If you had money and time on your side buy the gold edition now and don't open it and that because it was the first one in 10 years will be worth a lot of money just like the barely useful 2g is today unboxed. We call this in economics an appreciating asset
SEDNET - March 9, 2015 at 6:46pm
Way too ridiculous pricing for Apple watches
mucholovo - March 9, 2015 at 6:45pm
10000 , wtf they thinking ~~ ///
Lolwut - March 9, 2015 at 9:31pm
Wtf you saying/expecting? Rare or valuable materials makes sense for such material used. Whatever it costs to make this product ends up selling it like tht. Not really a surprise for gold.
Neh - March 9, 2015 at 6:42pm
Who would have thought the new macbook is getting that efficient with space, energy, and using less material, but better yet, the one port to connect everything else with it.
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