"Inventory is subject to change. Your reservation is valid for pickup only at the Apple Retail Store that you selected. If you do not pick up your selected item(s) by the designated date and time, your reservation will be cancelled and your item(s) will be returned to stock. There is a maximum of 1 reservation per customer. Number of reservations may be limited. Apple reserves the right to refuse, limit or cancel a reservation if Apple determines that a customer has provided misleading or fraudulent information and/or abused, disrupted or attempted to circumvent the reservation system."
Apple was planning to allow two reservations per customer up until last month but sources say that due to limited stock that was changed to one per customer. It's possible that if the company is able to secure more launch day stock that the number could be bumped back up before launch.
The limit doesn't apply to online pre-orders that get shipped to your home; however, it's possible that Apple will set a limit on those as well, depending on supply.
Pre-orders for the Apple Watch begin at 12:01 PDT on April 10th. The device launches on April 24 in nine countries.
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