HBO NOW Launches on the Apple TV

HBO NOW has launched on the Apple TV, making an HBO subscription available directly to Apple customers for the first time ever.

Apple TV users can purchase HBO NOW directly in-app as a standalone service to watch every episode of every season of the best of HBO’s original programming, as well as the biggest and latest Hollywood hit movies, groundbreaking documentaries, sports and exclusive comedy specials—for just $14.99 a month.


“HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, Chairman and CEO, HBO. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”

HBO is offering a 30-day introductory free trial period to new HBO NOW customers who sign up through Apple.

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