Apple Has Spent $38 Million in TV Ads for the Apple Watch Since March 9th

Apple Has Spent $38 Million in TV Ads for the Apple Watch Since March 9th

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Apple has spent $38 million advertising the Apple Watch on television since its March 9th event, according to iSpot.tv via Reuters.

iSpot.tv tracks U.S. TV ads and digital responses. It found that the "Watch Reimagined" campaign has cost the company about $38 million thus far. That's just a little less than the $42 million Apple has spent in TV advertising for the iPhone 6 and 6 Plus over the past five months.

"The iPhone 6 was a barn burner from the get-go. But with the Apple Watch, which is new product category with less familiarity, it makes sense that they'd go after it with more intensity," said JMP analyst Alex Gauna.

Apple has aired the commercial spot over 300 times in the last month, on shows such as: AMC's "The Walking Dead," the National Collegiate Athletic Association (NCAA) basketball tournament and NBC's talent competition "The Voice." Airings were ramped up on Monday to capitalized on the NCAA final.

The Apple Watch will be available to pre-order starting tonight at 12:01 AM PDT. Please follow iClarified on Twitter, Facebook, Google+, or RSS to find out when pre-orders are live.

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Apple Has Spent $38 Million in TV Ads for the Apple Watch Since March 9th
iDick - April 10, 2015 at 10:00am
ISheeps money . Using the same money to fool and manipulate them again and make money out of it again. Poor blind sheeps
sB1tch - April 10, 2015 at 2:28pm
Samsheep defense! Using same strategy to blame and claim and control their rotten souls and multiply them in heartbeats. Such a life they could've had.
MUKAI - April 10, 2015 at 3:24am
I'm surprised they spent so much on plain garbage that will get outdated like all apple products do.
SimonSays - April 10, 2015 at 5:47am
Get a life loser. Apple products hold up better and have a much higher resale value than any other brand out there.
SWISS MADE - April 10, 2015 at 10:06am
Fool! Chinese Watch is Junk!
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