The team at Samsung Display Co., which provides screens for iPads and MacBooks, helps develop products and is only allowed to share information about Apple business within the group, the people said, asking not to be identified because the details aren’t public. The team formed April 1 and also helps with sales, the people said.
Despite the two companies fighting a very public battle in courts, Apple has utilized Samsung's display and semiconductor units to supply parts for its devices.
“The new exclusive team for Apple implies that the relationship between Samsung and Apple has improved,” said Jerry Kang, an analyst at IHS Inc. “This also suggests that Samsung Display will win screen orders from Apple, such as for the Apple Watch.”
Recent reports claim Apple is planning to use low power-high resolution oxide thin film transistor (TFT) panels for its next generation iPads. It's said that they will source these panels from LG, Samsung, and Sharp.
Notably, LG, a rival supplier, also has a separate unit focused primarily on business with Apple.