Premium models are tricky. To make them work, you need to strike the perfect balance between price, function, and audience. From the start, we focused ourselves on building Evernote over devoting time and energy to pricing theory. We knew that premium offering wasn’t optimized for revenue, but there were always other things to think about. Over the past several months we’ve taken everything we’ve learned over the years and applied rigorous research to get our paid offering right. The process was eye-opening. As it turns out, there were three things users want: a basic level, a lower-priced tier, and a tier with unlimited uploads. Today, you get it all. Say hello to the three new levels of Evernote.
This is our free, starter option. This is where you’ll familiarize yourself with Evernote, install it on multiple devices, define your organizational style, and establish a workflow. You’ll learn, explore, and grow in this tier. There are a few limitations, but nothing that would slow an early user down. Stay here as long as you like. When you’re ready, check out our more advanced levels.
Meet Evernote Plus: $2.99/mo
Evernote Plus is new. It’s designed around the engaged, active Evernote user. You’ve figured out the basics and are looking for more space and more flexibility. This tier unlocks 1GB monthly uploads, offline access to notes on mobile, passcode lock, and the ability to automatically turn emails into notes in Evernote. All this for $2.99 per month or $24.99 per year.
The new Evernote Premium: Unlimited uploads
Evernote Premium is the professional workhorse. We’ve upgraded it with unlimited uploads and larger individual note sizes because having all aspects of your projects together in one place is key. We also packed every business-critical feature into Premium in a beautifully designed way that matches your needs. All of your writing, research, discussions, and presentations are kept together in a single place. No app switching. No digging for content. It’s all in Evernote. Go Premium for $5.99 per month or $49.99 per year.
There's also Evernote Business which adds bonus collaboration and administration functionality.
If you’re currently paying and the price of Premium went up in your region, then Evernote has locked you into your rate for a year, or more. As long as you continue in your current plan, your price will adjust at your first renewal after April 29, 2016. For those paying users in regions where the price decreased, Evernote will have an FAQ on how to switch to the lower price.
You can download Evernote from the App Store for free.