Apple is preparing to announce details about enhancements to Apple Pay at its software conference next month. Those include a rewards program for the mobile wallet service, said two people briefed on the product.
The rewards program will offer perks to consumers who make purchases through the service and will keep users returning to participating merchants.
“They want to be as disruptive to payments as Amazon has been to retail,” said Sucharita Mulpuru, an analyst for Forrester Research. “By being early they can shape the customer experience and expectations.”
Notably, Google is expected to unveil its answer to Apple Pay on Thursday. At the Google I/O developer conference, the company will reportedly unveil a new service called Android Pay that lets merchants accept credit card payments from within mobile apps and can be integrated with loyalty programs at retailers.
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