Cook Says Apple Considers Chinese Tastes When Designing Products

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Posted June 22, 2015 at 2:48pm by Shalom Levytam

Apple CEO Tim Cook told Bloomberg that the company takes Chinese consumer tastes into account when designing its products, during a June 17th interview.

The decision to offer a gold iPhone last year reflects in part the popularity of that color among Chinese users, he added. Greater China, which includes Taiwan and Hong Kong, is now Apple’s second-largest market and has become a battleground for the company as it vies with Samsung Electronics Co. and Xiaomi Corp. for smartphone supremacy.

China now accounts for 29 percent of Apple's revenue and is an increasingly important to Apple's growth strategy.

Cook also noted that the Apple Watch has seen more developer interest than the iPhone and iPad. He said that over 3,500 apps were in development for the watch. That's more than the 500 that were available for the 2008 edition of the iPhone and 1,000 that were available for the iPad.

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Cook Says Apple Considers Chinese Tastes When Designing Products

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Not china - June 22, 2015 at 6:46pm

China is playing a game; if they stop buying Apple products, it will be interesting to see what happens to the US.

gamerscul9870 - June 22, 2015 at 7:44pm

China is only part of Apple because of how much has grown there from the U.S.! Cook meant that China resembles what iPhone gets, but ideas is where they start in the U.S. so it won't be a problem.

Mr Logical - June 22, 2015 at 5:32pm

Now hiring Chinese designers

JollySonX - June 22, 2015 at 9:16pm

Heh that made me smile

Masaphotog - June 22, 2015 at 5:17pm

They make the products and the knock offs. It is only good manners.

gamerscul9870 - June 22, 2015 at 5:44pm

The knockoffs here are androids. iPhone done the unthinkable then everyone else done it. Same for the iPad and so forth.

Woz - June 22, 2015 at 3:48pm

Apple is a Chinese company.

gamerscul9870 - June 22, 2015 at 4:23pm

Then why did it originate in the U.S.?

JollySonX - June 22, 2015 at 9:19pm

Flozz, I'm sure the original guy who started Apple wasn't he Chinese? Lol

Woz - June 28, 2015 at 8:44am

Where is the manufacturing done?

gamerscul9870 - June 28, 2015 at 12:17pm

There is a map that shows how much of iPhones parts come from so many places, so almost anywhere.