Apple Puts Up Giant Billboard in Times Square Advertising Beats 1 [Photo]

Apple has put up a giant billboard ad in Times Square to advertise the launch of its upcoming Beats 1 radio station.

Apple's first ever live radio station dedicated entirely to music, Beats 1 will broadcast live to over 100 countries. It will be led by influential DJs Zane Lowe in Los Angeles, Ebro Darden in New York and Julie Adenuga in London. Listeners around the globe will hear the same programming at the same time. Beats 1 will offer exclusive interviews, guest hosts and the best of what’s going on in the world of music.

Lowe tweeted a photo of the billboard earlier today saying, "Times Sq now @Beats1".


Take a look below and click here for more information.

Read More [via 9to5Mac]