Eminem Drops 'Phenomenal' Music Video as Apple Music Exclusive

Eminem has released the music video for 'Phenomenal' as an Apple Music exclusive. Phenomenal is from the Southpaw soundtrack, released on June 2, 2015.

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Filmed in Tokyo, the video features Eminem as a person with superhuman abilities altough suffering from memory loss. He gets out from the hospital by knocking out some security guards and comes out on the streets. He finds a stranger (John Malkovich) on a rickshaw who seems to applaud his abilities. He tells Eminem to come with him and 'finish what we started' to which Eminem asks that he should tell him who he is and what will happen if he don't follow him, to which the stranger replies, "You will fall". Unconcerned, Eminem takes a bike and accidentally jumps into a car with an anonymous person (Randall Park) inside. He orders him to get out of his car after the person requests him to take a selfie with him. The chase ends when Eminem falls at the ground floor of a building which seems to be a stage having Dr. Dre standing at the corner saying, "Right on time". Eminem is then shown to grab a mic and standing facing the lights till the camera shuts off. [W]
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The exclusive video follows Eminem's Wednesday interview with Zane Lowe on Beats 1. You can listen to the interview here.


Notably, the Phenomenal video features some prime Apple Watch product placement. Check it out at the link below...

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