Apple's iAd Producer Can Double as an iOS App Prototyping Tool [Video]

Apple's iAd Producer application can double as an iOS app prototyping tool, according to designer and coder Linda Dong. The application was created by Apple to help advertisers design and assemble high-impact, interactive content for iAd.



iAd Producer is a favorite of mine (I actually worked on its design for awhile at Apple) it's a little-known but extremely powerful tool from Apple. Think of it as "advanced Keynote", or "actually accessible Interface Builder". Alas the app is meant for not-so-popular content like iAds and iBooks widgets, but it can easily be repurposed to prototype iOS and Mac apps. It handles UI elements, screen flow, and animation really well. Better yet, an iAd project is based in HTML5, CSS3, and javascript which a lot of designers are already familiar with.


Dong has posted a short guide on how to use iAd Producer for prototyping which can be found at the link below. She notes that it's even possible to download your prototype to the iPhone using the iAd Tester app for testing.

Check out the video below to see a sample app prototype created with the software. Developers can download iAd Producer from here.

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