Traditional Watch Sales Drop 14% in the U.S. Following Apple Watch Launch [Video]

Traditional Watch Sales Drop 14% in the U.S. Following Apple Watch Launch [Video]

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U.S. watch sales fell 14% in June, the most in seven years, in what may be the first sign that Apple is eroding demand for traditional timepieces, reports Bloomberg.

Retailers sold $375 million of watches during the month, 11 percent less than in June 2014, according to data from NPD Group. The 14 percent decline in unit sales was the largest since 2008, according to Fred Levin, head of the market researcher’s luxury division.

“The Apple Watch is going to gain a significant amount of penetration,” he said Thursday in a phone interview. “The first couple of years will be difficult for watches in fashion categories.”

Traditional Watch Sales Drop 14% in the U.S. Following Apple Watch Launch [Video]

Customers looking for a watch under $1,000 are most likely to buy an Apple Watch. NPD found that watches costing between $50 and $999 registered a drop in June but the biggest drop was 24% in timepieces costing $100 to $149.99.

Watch makers also suffered as retailers discounted their products due to their "saturation" with consumers. “In the short term, brands at accessible price points are going to have to think very seriously,” said Levin.

Are you considering an Apple Watch for your next timepiece purchase?

Let us know in the comments!

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MUKAI - August 10, 2015 at 12:17am
Keemo you are correct, it is garbage and nothing but paper weights. You should get one and prove me wrong.
PHUKAI - August 10, 2015 at 1:39am
PEEMO and CHEEMO sums it all up about how jealous you hipsters are. It's clean quality gadgets and everything you can possibly do on iPhone stored into it. I have one to prove you wrong on all levels.
MUKAI - August 10, 2015 at 8:34pm
Yea that's why you like hopping on my c o ck and that keemos c o ck replying your lies hahahaha
PHUKAI - August 11, 2015 at 3:22am
Not as much as you are on mine trying to brainwash poor souls who have nothing better to than defend against a gimmick and false advertising! Harharharharhar
KEEMO - August 9, 2015 at 9:18pm
I think there was a guy on here saying that the watch was garbage or trash. I think he was right.
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