iOS retained the top spot for device activation as it has in every Mobility Index Report. However, its overall market share dropped for the second straight quarter, falling from 70% to 64%, its lowest showing to date. Both Android and Windows surged with Android growing from 26% to 32% and Windows at 3%. Windows Phone remained unchanged at 1%.
Over the last year, Apple's iPad had dominated in tablets taking 80-90% of activations each quarter. However, Good Technology reports that in Q2 the market shifted and iOS fell from 81% of activations to 64%. Whereas, Android grew from 15% to 25% while Windows surged from 4% to 11%.
"The growth of Windows, which includes both Surface devices and devices from Windows OEMs, was especially impressive given that only two quarters ago Windows made up only 1% of tablets."
iOS continues to outpace Android in regulated industries, such as public sector (79 percent), education (76 percent) and healthcare (70 percent). However, Android has moved ahead of iOS in high tech (53 percent) and made significant gains in energy (48 percent) and manufacturing (42 percent).
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