Swatch Trademarks Steve Jobs' Famous 'One More Thing' Line

Swatch Trademarks Steve Jobs' Famous 'One More Thing' Line

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Swatch has trademarked the 'One More Thing' phrase commonly associated with Steve Jobs' keynotes, reports Patently Apple.

Apple's watch competitor Swatch is trying to poke Apple in the eye by trademarking 'One More Thing,' the saying made famous by Apple's late CEO Steve Jobs when introducing new surprise products. The trademark was evidently approved and registered in May of this year.The trademark showed up in Germany earlier today.

The move is notable because Swatch has vehemently opposed Apple's attempted registration of the iWatch trademark claiming that it is confusingly similar to their ISWATCH trademark. Swatch's opposition is likely part of the reason that Apple decided to go with the name 'Apple Watch' for its smartwatch.

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Swatch Trademarks Steve Jobs' Famous 'One More Thing' Line

Swatch Trademarks Steve Jobs' Famous 'One More Thing' Line
krux - August 24, 2015 at 7:11am
see you at @437 beats yo ;)
IKJr. - August 24, 2015 at 12:25am
Wasn't "One More thing" Colombo's line?
docnoahbody - August 24, 2015 at 3:43pm
Too funny..i thought same thing...kudos...this is no ones line..been 100s of years..ppl have said that..
volls - August 23, 2015 at 12:47pm
Bulshit" this is a new famous line used by billions. trademark this one as well swatch.
thejett - August 23, 2015 at 5:09am
Well, Steve was the one who said it... He's gone -so if they're waiting for some kinda payout....... it may be a while.
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