The company made three notable observations:
● The iPhone 6 is the most popular model on the market, commanding a 30% share of all iPhones
● The iPhone 6 and 6 Plus were adopted at a faster rate than their predecessors, the iPhone 5s and 5c
● Larger iPhone models see higher app engagement, with almost 16 launches per month
While the iPhone 6 came in first place with 30.1% share, the iPhone 5s at 23.7% share and the iPhone 5 at 12.8% best the iPhone 6 Plus at 9.1%.
The iPhone 6 and 6 Plus make up 39% of all iPhones on the market, which is the highest adoption of new iPhones releases.
On the 6 and 6 Plus, an app is launched more than 15 times per month, on average. The next highest engagement is on the 4-inch iPhone 5s, with an average of 14 launches per month per app, and the 4-inch iPhone 5c, with an average of 13.1 app launches per month.
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