As I write this, Peace has been the number one paid app in the U.S. App Store for about 36 hours. It’s a massive achievement that should be the highlight of my professional career. If Overcast even broke the top 100, I’d be over the moon.
Achieving this much success with Peace just doesn’t feel good, which I didn’t anticipate, but probably should have. Ad blockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit.
If you are not aware, Apple has introduced the ability to create content blocking Safari extensions in iOS 9, letting users block ads and cut off funding from websites that they frequent. At the same time, Apple has introduced News, a new application which lets users read articles from their favorite websites alongside iAds. Apple notes that publishers can "earn 100% of the revenue from ads you sell, and 70% when iAd sells ads for you."
At this point, it's still not clear how badly publishers will be affected by the new ad blocking extensions in iOS 9. If you're using an ad blocker we strongly recommend whitelisting respectable sites whose content you appreciate.
You can read Arment's full post at the link below...
Read More [via Randel]