“At launch we’ll have iTunes, Netflix, Hulu, Showtime, and HBO — so we’ll have five major inputs into universal search initially,” Cook said. “But we’re also opening an API, so that others can join in.”
“I think that many, many people will want to be in that search,” Cook said. “And that’s great for users. Think about your experience today. Even if you’re fortunate enough to have the content you want to watch in an app, you sometimes don’t remember exactly where that show is, so you’re going to Netflix or Hulu or Showtime. You shouldn’t have to do that. It should be very simple.”
Cook also assured the site that it will be easy to see which service lets you watch searched content for free. “It will be clear which service is free,” he said.
The new Apple TV is set to arrive at the end of the month. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.